Media Training (Public sector, Charities, NGOs and Social Enterprises )

Event Details

Time: May 28, 2014 from 10am to 4pm
Location: TCPA, SW1Y 5AS
Street: 17 Carlton House Terrace
City/Town: London
Website or Map: http://www.tcpa.org.uk/
Phone: 0207 324 4775
Event Type: training, course
Organized By: Bertil Grunberg
Latest Activity: Mar 25, 2014

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Event Description

During the day you will look at how to make the media work for you and study the way the media and journalism can increase the success of a campaign.

The training day includes:
• What makes a story; when and where to place stories
• Knowing your audience
• Accessing, influencing and inspiring different demographics
• Messaging methods to feel confident in constructing media stories
• Media processes as you develop and ‘sell’ your story
• Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
• Social Media & digital media as a messaging and campaigning tool
• Dealing with negative media (crisis management)
• Feeling confident in developing and evaluating a media strategy

Costs
£415: Corporates & Large Businesses
£318: Large Charities, Small Businesses & Public Sector
£170: Smaller Charities (under 15 staff) and Individuals

10% off for AMED members