Time: May 28, 2014 from 10am to 4pm
Location: TCPA, SW1Y 5AS
Street: 17 Carlton House Terrace
City/Town: London
Website or Map: http://www.tcpa.org.uk/
Phone: 0207 324 4775
Event Type: training, course
Organized By: Bertil Grunberg
Latest Activity: Mar 25, 2014
During the day you will look at how to make the media work for you and study the way the media and journalism can increase the success of a campaign.
The training day includes:
• What makes a story; when and where to place stories
• Knowing your audience
• Accessing, influencing and inspiring different demographics
• Messaging methods to feel confident in constructing media stories
• Media processes as you develop and ‘sell’ your story
• Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
• Social Media & digital media as a messaging and campaigning tool
• Dealing with negative media (crisis management)
• Feeling confident in developing and evaluating a media strategy
Costs
£415: Corporates & Large Businesses
£318: Large Charities, Small Businesses & Public Sector
£170: Smaller Charities (under 15 staff) and Individuals
10% off for AMED members
56 members
9 members
4 members
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