Media Training (Public sector, Charities, NGOs and Social Enterprises )

During the day you will look at how to make the media work for you and study the way the media and journalism can increase the success of a campaign.

The training day includes:
• What makes a story; when and where to place stories 
• Knowing your audience
• Accessing, influencing and inspiring different demographics
• Messaging methods to feel confident in constructing media stories
• Media processes as you develop and ‘sell’ your story 
• Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
• Social Media & digital media as a messaging and campaigning tool
• Dealing with negative media (crisis management)
• Feeling confident in developing and evaluating a media strategy

Costs
£415: Corporates & Large Businesses 
£318: Large Charities, Small Businesses & Public Sector
£170: Smaller Charities (under 15 staff) and Individuals

10% off for AMED members