Media Training: Climate Change and the Environment

Event Details

Media Training: Climate Change and the Environment

Time: April 17, 2013 from 10am to 4pm
Location: TCPA
Street: 17 Carlton House Terrace
City/Town: London
Website or Map:…
Phone: 0207 324 4774
Event Type: training
Organized By: Talk Action
Latest Activity: Mar 13, 2013

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Event Description

A day of media training to give you the tools and skills to promote climate change and environmental issues. Learn how to attract positive media interest (national, local, specialist & social) and gain public support.


Training on messaging and communication was spot on. I now have a tool for life for future communications plans”

Anna Birney, Forum for the Future


“Thank you for the quality of tuition which I put into immediate releases resulted in TV broadcasts”

Simon Bates, Natural England


“Focused and fun”

Ann Finalyson, Director, Sustainability and Environmental Education


“An excellent overview of the ways in which the media can be engaged with climate change messages”

Debbie Bird (Freelance Consultant)


This course provides media training especially tailored to those working on or interested in the environment and climate change. Participants will learn core media skills and gain a better understanding of how the media (broadcast and print) works.


This course will teach participants how to prepare and package media stories and examine the issues that might arise.


It will also help people working in non-environmental areas who increasingly need to communicate with the media about climate change and secure coverage for environment-related stories.


The training day includes:

  • Understanding the media: What makes a story; when and where to place stories 
  • Knowing your audience: including audience segmentation
  • Media messaging methods and ways to feel confident in constructing media messages
  • Media processes and what to expect as you develop and ‘sell’ your story
  • Develop writing skills such as press releases, comment pieces and letters to the editors.
  • social media as a messaging and campaigning tool
  • Learn and understand how to deal with negative media

Who should attend?

The course is designed for people working at local, national or international level. Whether you’re an experienced media officer looking for new ways to work or looking to start a new media campaign, this day will give you the support you need.

Facilitated by: Matthew Davis

Matthew worked at World Wildlife Fund (WWF) for eight years, as Climate Change and Marine Campaigns Director, Communications Director for WWF's global species programme and Head of Press & Campaigns.

: Large charities, Business & Public Sector
£150: Smaller Charities (under 15 staff) and Individuals.

Concessionary rates are available for students, pensioners and the unemployed. Please contact for further details.

Prices include a hot Mediterranean buffet lunch, Fair Trade refreshments and networking time.

For bookings and information please contact Chetna on:
Tel: 0207 324 4775

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