Time: July 22, 2014 from 10am to 4pm
Street: 17 Carlton House Terrace
City/Town: London SW1Y 5AS
Website or Map: http://www.talkaction.org/tra…
Phone: 0207 324 4775
Event Type: training, course
Organized By: Bertil Grunbeg
Latest Activity: Jun 6, 2014
An exciting new day that will give you the tools to get your message across, raise the profile of your organisation and change the world!
This training day will help you convey your key points to the media in a successful way. You will learn to examine in detail who you are targeting, what their key-drivers are and what motivates them to change. The day will also look at the importance of non-profit lobbying for affecting policy. You will do this by analysing successful lobbying and advocacy campaigns. The course is a lively mix of information, group exercises and peer led analysis. You will be given plenty of opportunity to look deeply at your campaign and learn how best to move forward with it.
You will learn:
• Theory and practice of campaigning
• Audience analysis and segmentation
• Concepts of framing & messaging
• How they relate to advocacy, lobbying and campaigning
• Influence political processes
• How the Lobbying Bill will affect your organisation
Who should attend this course:
This one-day course is designed for anyone who is looking to affect policy and who wants to create a successful advocacy campaign. It is especially helpful for those in NGOs, not for profit, the third/voluntary and public sector. It will be especially helpful for anyone putting together campaigns, lobbying, or those who want to set the discourse regarding public policy.
£415: Corporates & Large Businesses
£318: Large Charities, Small Businesses & Public Sector
£170: Smaller Charities (under 15 staff) and Individuals
10% off for AMED members
Bespoke/Tailored courses can be arranged for groups at a date and location to suit you.
Concessionary rates are available for students, pensioners and the unemployed. Please firstname.lastname@example.org for further details.
Prices include a hot Mediterranean buffet lunch & Fair Trade refreshments.
For bookings and information please contact Bertil on:
Tel: 0207 324 4775
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