Advanced Media Training

Event Details

Advanced Media Training

Time: November 18, 2014 from 10am to 4pm
Location: TCPA
Street: 17 Carlton House Terrace
City/Town: London SW1Y 5AS
Website or Map: http://www.talkaction.org/tra…
Phone: 0207 324 4775
Event Type: training, course
Organized By: Bertil Grunberg
Latest Activity: Sep 1, 2014

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Event Description

The media can be you and your organisations greatest ally; if you know how to use it. This advanced media training course will look at how to make that happen for you. It will show you how to structure a media strategy that will get people on side with your campaign and organisation, even when dealing with a broad and diverse audience.

Delegates will learn how to create a media strategy using all of the tools available to them in terms of print media, broadcast and social media. There will be tips from an experienced trainer and you will have a space to discuss the experience of your peers filling the day with practical exercises, role playing scenarios and hands on practice of how to create media strategies.

This short course will give you all the understanding you need to be a successful campaigner for your organisation. We will also focus on crisis management and look at how to turn a negative into a PR storm. This course will enable you to have better relations with the media and give you the skills to create media strategies/campaigns that will be remembered in years to come. 

The training day includes:

• Understanding complex audiences and what drives them
• Getting your message across concisely 
• Creating new and exciting angles
• How to keep control of interviews
• Crisis management- what to do in case of an emergency
• Using reactive situations to your advantage
• Understanding Integrated Communications
• Developing sophisticated monitoring and evaluation

Who should attend?
This course is perfect for anyone who has had prior experience with the media and it follows on brilliantly from our Media Training (Public Sector, Charities, NGOs and Social Enterprises), although it is not a prerequisite. It is perfect for anyone in the Public Sector, Charities, NGOs, Social Enterprises, or NHS staff.

If you are a media officer for your organisation or someone trying to develop a campaign (internal or external), this course will give you the answers you need.

Costs
£425: Corporates & Large businesses
£328:Large charities, Small businesses & Public sector
£180: Smaller charities (under 15 staff) and Individuals

10% off for Amed Members 

Tailored courses/in-house courses can be arranged for groups at a date and location to suit you.

Concessionary rates are available for students, pensioners and the unemployed. Please contactbertil@talkaction.org for further details.

Prices include a hot Mediterranean buffet lunch, Fair Trade refreshments and networking time.
For bookings and information please contact Bertil on:
Tel: 0207 324 4775
Email: bertil@talkaction.org

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